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Problem. Activation. Result.

Al Walimah Saudi Food Festival
01Culinary Arts Commission
+13,067,000
viewsAl Walimah Saudi Food Festival
Problem
Take a national food festival to a mass audience within one week (25 Nov – 2 Dec) and turn attendance into content people watch.
Activation
Creator selection and coverage management · Short-form platform content · Documented performance report
Result
More than 13 million documented views across platforms during the festival window.
Sports campaign across Snapchat and TikTok
02Ministry of Sport
25.8M
viewsSports campaign across Snapchat and TikTok
Problem
Reach young football audiences on Saudi Arabia's two most-used platforms with content in their own language.
Activation
Sports creator network · Campaign and content management · Cross-platform measurement
Result
25.8 million views: 16.2M on Snapchat and 9.6M on TikTok.
Alarrab Ghabga — creator event
06Alarrab
40
creators took partAlarrab Ghabga — creator event
Problem
Introduce a men's footwear brand to a new audience through one evening that brings creators together, with a lighting identity that shows in their content before it is explained.
Activation
Evening concept and lighting identity · Invitation and management of 40 creators · LED gate and welcome stations
Result
40 creators attended and posted from the evening.

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